TECNORETOS – Season 1 & 2
Information
Branded Content Series
Client
QID Consultors x SEAT & CUPRA
Service
Creative Direction
Production & Post-Production
A branded content series for internal use for SEAT and CUPRA. Japonica developed this concept to take to a new dimension the materials these two brands use to show the new cars and products to their distributors and internal clients.
Inspired by TV shows like Top Gear, these series combine driving challenges with technical presentations with a fresh and humoristic tone.
